One of the most important ways we deliver Windows to the world is through great partnership with leaders across the industry. This has always been our heritage, designed to offer great choice and innovation to our customers. With Windows 10, we’ve been working hand-in-hand with our partners for many, many months. Together, we want to deliver Windows 10 to people and organizations around the world – whether as a free upgrade to genuine Windows 7 or Windows 8.1 PCs and tablets; or via new PCs and tablets that light up with new innovations enabled by Windows 10.
These partnerships are certainly formed by technology, but they often run deeper. Today, we’re pleased to share our partnerships extend far beyond Windows 10, to our broader aspiration to help upgrade the world. More than 50 partners have expressed their support in joining us in our new initiative, Upgrade Your World.
Upgrade Your World is a year-long initiative designed to celebrate those who inspire and empower others, led by our vision to help people achieve more through technology and in celebration of the Windows 10 launch. Participating global nonprofits include CARE, Code.org, Keep a Child Alive, Malala Fund, Pencils of Promise, Save the Children, Special Olympics, The Global Poverty Project, and The Nature Conservancy. On July 29th, we’d love you to help pick our 10th global non- profit organization to support. Simply post on your favorite social platform* using #UpgradeYourWorld, #vote and tag @ your favorite non-profit. We’ll tally the winner and announce our 10th partner on September 1st.
Since we announced the #UpgradeYourWorld program, we’ve been humbled and honored by the reception we’ve received from partners and the broader ecosystem, including Lenovo and Intel.
“We are very excited to be participating in Microsoft’s Upgrade Your World initiative,” said Tom Shell, senior vice president, PC Business Group at Lenovo. “We look forward to helping millions of people upgrade their Lenovo devices starting July 29 and we will be joining with Microsoft to celebrate people to do great things around the world to make a difference in their communities.”
“Intel is happy to support Microsoft’s Upgrade Your World initiative,” said Shelly Esque,